Exploring the Exciting New Features of Shopify Editions | Summer '23

  • by Michelle Brouwers
  • 4 min reading time
Exploring the Exciting New Features of Shopify Editions | Summer '23

And this season, Shopify surprises us again. We are used to something by now, but this time Shopify is killing it again.

Check all the new features here

Let's have a look what my AI agent can tell about his or her vision about the new update.

As the e-commerce industry continues to evolve, Shopify remains at the forefront, empowering entrepreneurs and businesses with robust online selling solutions. With each passing season, Shopify unveils new editions, bringing innovative features and improvements to enhance the online shopping experience for both merchants and customers. In this article, we'll dive into the latest Shopify Editions released in the Summer of 2023 and explore the exciting new features they bring to the table.

Shopify Editions | Summer '23:

1. Shopify Starter+

The Starter+ edition is designed to cater to budding entrepreneurs and small-scale businesses that are just venturing into the world of e-commerce. It serves as an excellent entry point for those who want to establish an online presence without the complexities of higher-tier editions.

Key Features:

  • Custom Domain: With Starter+, merchants can now connect their own domain to create a professional and branded shopping experience.
  • Integrated Payments: This edition introduces seamless integration with popular payment gateways, reducing the hassle of manual payment setups.
  • Abandoned Cart Recovery: Recovering abandoned carts is crucial for maximizing sales, and the Starter+ edition includes automated cart recovery to win back potential customers.

2. Shopify Growth

The Growth edition targets established businesses that are experiencing rapid expansion and seeking advanced tools to scale their operations effectively.

Key Features:

  • Advanced Reporting: In-depth analytics and customizable reports provide merchants with actionable insights to make informed decisions.
  • Multichannel Sales: With Growth, sellers can effortlessly expand their reach by selling on social media platforms and other marketplaces, all from within the Shopify dashboard.
  • Discount Engine Enhancements: The Growth edition refines the discount engine, allowing merchants to create sophisticated promotional campaigns tailored to specific customer segments.

3. Shopify Plus Enterprise

Geared towards high-volume enterprises, Shopify Plus Enterprise is an all-in-one solution offering unparalleled performance, security, and scalability.

Key Features:

  • Headless Commerce: This edition introduces headless commerce capabilities, enabling merchants to decouple the frontend and backend, leading to faster loading times and improved user experiences.
  • Dedicated Account Manager: With Shopify Plus Enterprise, merchants are assigned a dedicated account manager, ensuring priority support and personalized assistance.
  • Custom Checkout Process: The ability to create bespoke checkout experiences helps optimize conversion rates and enhances the overall shopping journey.

Additional Enhancements:

Apart from the new features brought by each edition, Shopify has made platform-wide improvements to ensure a seamless experience for all users:

  • PWA Integration: Progressive Web Apps (PWA) are now seamlessly integrated into all Shopify stores, enhancing mobile performance and user engagement.
  • Augmented Reality (AR) Product Display: Leveraging AR technology, customers can now visualize products in their physical space before making a purchase, reducing buyer hesitancy.
  • Enhanced Security: Shopify has upgraded its security infrastructure to protect against emerging cyber threats, ensuring the safety of sensitive data and transactions.


The Summer '23 Shopify Editions mark yet another milestone in the platform's journey to empower e-commerce entrepreneurs and businesses. Whether you're a beginner just starting or an enterprise looking to scale, Shopify offers a tailored solution to meet your needs. With an array of new features, including custom domain options, advanced reporting, and headless commerce capabilities, merchants can elevate their online stores to new heights of success. Embrace the power of these new editions and unleash the full potential of your e-commerce venture with Shopify.

Remember, the world of e-commerce is ever-evolving, and staying updated with the latest technologies and trends is vital for sustained growth and success. Embrace innovation, leverage the power of Shopify, and set your sights on a prosperous future in the digital marketplace. Happy selling!


My conclusion, instead of the AI conclusion 

Unfortunately, I think I have to conclude that this AI agent is not yet fully aware of Shopify's latest features. For example, I don't see anything about the Flex Section, Sidekick, Shopify Bundles, and Shopify Magic.

Still curious about what these super cool new features make possible?

Keep an eye on our new themes and apps. We incorporate all the new possibilities in it so that you as a merchant benefit from Shopify, but then also just a little bit more.

A professional theme, full of options that make it extra easy for you as a merchant, but especially for your visitors.

You normally see our built-in features at expensive custom webshops, but we make them available to everyone!